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AFM Liveblog - 10:09am PST

erase4

Just processed a Buyer from Ecuador. There are twenty theatres in Ecuador and this ONE GUY decides everything they show. So now he's walking past producers that are trying to get at his checkbook. Like the producers of Razortooth!

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That was pulled out of the goodie bag we give away here. Look again at the above picture to see all that is great about the AFM. Yes. They're selling Razortooth and Razortooth II, because you will have demanded it.

I'm like a kid in a candy store, I've been buying the AFM edition of the Hollywood Reporter for years, eyeing all the crazy-ass low-budge films that showcase here (the AFM was going on when Schadenfreude showcased at the UCB last year and I bought the Reporter at the Burgeois Pig Coffeeshop, where I was last night, actually.

And I love the Market for two reasons, I love the business aspect of how the industry REALLY runs. This industry isn't about Nicholas Cage's pay-or-play deals or J.J. Abrahms first-look deals or Eddie Murphy's Holding Contract which adds $20mil to the budget of any movie he's in, it's about Hostile.

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...which I've seen and...heyyyy, wait a minute, did I just pay $250,000 for the Serbian rights based on similarity of title? There's a lot of that. Similarity to last year's hit is the AFM version of casting Tom Cruise. Similarity of poster, title, concept, and a good catchphrase can bag a dozen extra territories and up to a million extra dollars for films that are made for under $2mil.

If a limb falls in the forest, will anyone hear you scream? What a great tagline. Uh, well, the theory is correct, I'm sure someone will think it means something. It's no Humans are the highest form of Protein, but it'll do.

And the other reason I love the market is because I TOTALLY would watch Razortooth.

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